April 20, 2014

T-Mobile Unveils Daily Deal Aggregation App 'More For Me'

T-Mobile has climbed into the daily deals ring, albeit on the backs of LivingSocial.  The carrier announced a new Android-based application yesterday called More For Me (beta), which aims to provide users with timely and relevant offers. Using location provided by the handset’s GPS, the free app aggregates discounts, deals, and more from “popular social buying sites, such as LivingSocial” as well as T-Mobile and their partners. Customers can search through all available deals or pare results down by categories such as Food & Drinks, Retails & Service, and Events.

“Consumers are constantly looking for ways to save money and are turning to social buying apps in droves,” said Brad Duea, senior vice president, value added services marketing,
T-Mobile USA. “With T-Mobile’s More for Me application for Android smartphones, we’re bringing together the leading daily deal sites into one easy-to-navigate place so consumers spend less time searching and more time saving.”

We’ve spent a bit of time playing around with More For Me and, so far, every deal we’ve come from LivingSocial. That’s not to say there aren’t other providers (Tippr, Goldstar), it’s just that the app currently resembles a carrier-rebranded version of LivingSocial. When we hear “daily deal aggregation”, we instantly think of Groupon, Google Offers, and Facebook Daily Deals. As much as we’d love to see those integrated, we probably never will.

T-Mobile’s More For Me runs on devices with Android 1.6 or higher and can be found for free in the Android Market.  Oh, in case you were wondering, you do not have to be a T-Mobile subscriber. Anyone can download and install the app!!

[app]com.tmobile.moreforme[/app]

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