I can’t tell you how many movies I’ve purchased touting “Digital Copy,” only to get it home and realize it doesn’t work with Android. The reasoning behind Android’s omission in the digital movie realm can be speculated and theorized till DRM death but as an Android user and movie consumer I have found this exclusion ridiculous and borderline illegal. Maybe it has something to do with the fact that Android users are more likely to actually want to enjoy the media they pay for in a manner that best fits them, not big brother. It seems I’m not alone and apparently 20th Century Fox has seen the light (or Android’s activation numbers).
“Given its strong growth as a mobile operating system, the support for Android is an important move for us because it further enhances Blu-ray discs as the best way to get your movies to all your screens,” said Vincent Marcais, senior vice-president for marketing at Twentieth Century Fox International Home Entertainment.
20th Century Fox will be implementing an Android compatible digital copy download system starting this Fall and will be first featured in purchases of X-Men: First Class. I say “It’s about time” and I can’t wait to finally be able to watch the content I paid for on the devices I paid for. In the end it’s really my kids that will be taking advantage of this but I’d be more apt to purchase a movie that includes a compatible digital copy vs one that does not.
We're giving stuff away to help celebrate our tenth anniversary. Are you in?
Kudos to you 20th Century Fox and let’s hope the others soon follow.