September 1, 2014

Motorola Expects Less Than 1.5 Million Xoom Sales for 2011

Motorola said yesterday that it forecasts between 1.3 million to 1.5 million tablets sales for the course of 2011, with numbers continuing to taper in the face of stronger competition. After only selling 440,000 Xoom tablets in the second quarter, the figures can only be viewed as a major disappointment to Motorola Mobility.

I have to admit that going into the year I expected Motorola to easily double or triple those figures. Whether it’s the hefty price tag or the general heft of the device itself, something is responsible for the lackluster figures.  Of course, it’s not as if any other Android tablet has run away with the crown, shaming Motorola in the process. Apple simply owns the tablet space right now.

On a positive note, Motorola will soon begin the mail-in upgrade process for the tablet, giving Verizon customers 4G LTE capability. Perhaps coupling this feature with a lower, more attractive price point can spur sales in the coming back-to-school season.