Time Inc. to Launch Tablet Editions for Entire U.S. Portfolio by End of 2011
Time Inc. announced today that they will be launching tablet versions of their entire U.S. portfolio by the end of the year. The 21-title strong list includes notable magazines such as Fortune, People, InStyle, Essence, Entertainment Weekly, and Southern Living. What’s more, Time Inc. also announced a new agreement with Barnes & Noble which will see them selling digital subscriptions and single editions of magazines for the NOOK Color starting later this month. The full rollout will take a few months and should be completed by year end.
We’re a big fan of the way Sports Illustrated works on the tablet and hope that this attention to detail comes to all brands. What magazine are you looking forward to subscribing to?
Read through to check out the full press release.
Time Inc. to Launch Tablet Editions for Its Entire U.S. Portfolio of 21 Titles by Year End
NEW YORK–(BUSINESS WIRE)–As part of Time Inc.’s industry-leading effort to deliver its iconic brands everywhere consumers want them, the company today announced that all 21 of its U.S. titles will be available as tablet editions by the end of 2011. Time Inc. will be the first major U.S. magazine publisher to make all of its titles available on all leading tablet platforms, with products designed specifically for this medium.
Brands including INSTYLE, REAL SIMPLE and ENTERTAINMENT WEEKLY will now join PEOPLE, TIME, SPORTS ILLUSTRATED and FORTUNE with digital tablet versions. To date, Time Inc.’s digital magazine and other content apps have been downloaded more than 11 million times. Hundreds of thousands of current print subscribers have upgraded their subscriptions to include the tablet editions at no extra cost, with thousands more being added each week. Time Inc. has also sold more than 600,000 digital single copies of those four titles.
“Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities,” said Maurice Edelson, EVP and a member of Time Inc.’s interim management committee. “Having our entire portfolio available on tablets will create a significant new digital reach for our advertisers.”
Today, the company also announced an agreement with Barnes & Noble to sell digital subscriptions and single-copy issues of FORTUNE, PEOPLE, SPORTS ILLUSTRATED and TIME on the NOOK Color starting later this month, with the rest of the portfolio to follow by year-end. The Barnes & Noble agreement adds the NOOK Color to a growing list of platforms where Time Inc. distributes its digital titles, including Apple iPad, Android Marketplace, HP TouchPad and Next Issue Media’s store.
Time Inc. offers consumers an All Access approach that includes print and digital subscriptions, as well as digital-only subscriptions and the ability to purchase single copies. Additionally, each of Time Inc.’s 28 million print subscribers will have the option to upgrade their subscription to include the digital edition at no additional cost. The digital editions will be presented using reader software that is native to each platform.
Print ads will be incorporated into the tablet editions. The company plans to report digital sales and subscriber information to ABC (Audit Bureau of Circulations) beginning in January 2012. Time Inc. research shows consumers place a high value on digital editions that include ads.
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