HTC Invests $300M in Beats Electronics to be Exclusive Smart Phone Partner

HTC has scheduled a major announcement for roughly one hour from now where it’s expected that CEO Peter Chou will detail the company’s new partnership with Beats Electronics. The deal will see HTC begin to offer exclusive smart phones integrated with Beats sound innovations, some arriving as early as this fall.  AllThingsD reports that HTC has invested $300 million in Beats and now has a majority share in the company.

“With the magic of mobile devices, it is easier than ever to discover and buy new music. However, without great sound experience it is a shame.” – Peter Chou to AllThingsD

The official Beats by Dr. Dre tumblr adds that the deal with with HTC is but the next phase in the grand vision and that they are proud to help place the “utmost importance on giving smart phone fans the opportunity to hear the highest-quality of sound possible.”

Look for HTC to begin touting the Beats technology as a way of differentiating from the competition. [youtube]http://www.youtube.com/watch?v=z5uqvcrmJCQ[/youtube]

About author

Scott Webster
Scott Webster 6583 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

You might also like

News and Rumors

Google Web Market Adds Rating Graphs

As Android continues to mature and grow, it is great to see Google adding little tweaks and improvements to it’s offerings for users. One of our writers noticed on the web based Android Market that Google had added a neat little graph to help you visualize how app reviews scatter out.

News and Rumors

Verizon’s LG G3 gets its Android 5.0 update

The Verizon Wireless version of the LG G3 finally is receiving an update to Android Lollipop, according to a press release on its site. In an attached PDF, Verizon has

News and Rumors

UPDATE x2: Nexus 10 out of stock on Google Play

For a few months, Google’s 10-inch tablet, the Nexus 10, has only been available in a 32 GB model in the Google Play Store since the 16 GB model has

2 Comments

  1. Heinrich Ferreira
    August 11, 14:39 Reply

    So, will they be incorporating the Beats technology onboard or just by supplying Beats headphones? Onboard would be amazing because as it stands Nokia and Sony have the best onboard sound in their phones.

    • Art
      August 12, 11:27 Reply

      They will be incorporating Beats logo in HTC phones. 

Leave a Reply