April 18, 2014

Verizon Considers Expanding Prepaid Offering to Additional Markets

Facing increased competition from Sprint and MetroPCS, Verizon Wireless is considering expanding their $50 unlimited prepaid plan to additional markets.  Currently being offered in Florida and California as Unleashed, the trial is said to have gone “very, very well” for Verizon.  Customers on the no-commitment plan are able to enjoy unlimited voice, text and web for $50 per month, somewhat in line with other carriers.

Why the added focus on pre-paid?  Verizon ended June with 4.4 million prepaid customers, down 3.4-percent as compared to last year.  In the meanwhile Sprint grew their prepaid segment by 5.1-percent while MetroPCS ratcheted their’s up by 19-percent.

Source: WSJ

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