Millennial Media Releases 50th SMART Report

Millennial Media has released their 50th edition of the Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report, and looks back at how the mobile advertising industry has evolved. Compiling data from tens of billions of monthly ad impressions on their network, it’s a great litmus test of the changing mobile landscape.  We’ll not bore you with how the sausage is made but we’ll give ya a few Android tidbits worth noting.

  • In the first (March 2009) report Android had one phone on the list of the top 20 devices, the HTC G1.
  • Android’s impression share in March 2009 was 1.33 percent whereas today it is at 54 percent.
  • Android now has 16 of the top 20 handsets on the report.
  • HTC has moved from #8 in handset vendors to #4 today, largely on the back of Android
  • Huawei is now in top 10 of hardware makers (#8) thanks to an Android presence.
  • Touch only devices make up 60 percent of the network today, up from 33 percent in 2009

About author

Scott Webster
Scott Webster 6602 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

You might also like

News and Rumors

Recycle, Share, and Earn Discounts with RecyclePix

You’re a good citizen, right? You pick up trash from the street, hold doors for elderly folks, and floss twice a day… don’t you? Well, let’s hope you at least

News and Rumors

Droid Incredible Gets Froyo + Sense, Unofficially

The guys over at XDA Developers have finally managed to get a leaked version of Froyo on the Sense-packing Droid Incredible. Sounds amazing, right? Well, no one has reported any

News and Rumors

Leaked 2.1 Droid Eris Rom Ported to HTC Hero

While this might not exactly constitute news to everyone, it is certainly something many people will be interested in. Apparently the leaked Android 2.1 Droid Eris Rom we told you


  1. canada goose
    August 13, 04:44 Reply

    canada goose is celebrating canada gooses50 years with the limited edition Goose People,canada geese a stunning collection of photos and stories coffee table books with the profits of the international polar bear.Canadian gooseFamily ticking son, David Rice, joined in the 1970s. Rice in the early 1980s, and his son, Dani’s help to take over. Fame choice Laurie Skreslet, the first Canadian to reach the top of canadiangoose; Profit magazine’s next 100, thecanadagoose fastest growing companies in Canada listed for the second consecutive year ranking.

Leave a Reply