July 31, 2014

Barnes & Noble Steps Up Push for Android Developer

Barnes & Noble, growing increasingly serious about their Android efforts, has begun touting the benefits of their NOOK App Developer program.  I recently spent some time speaking with Claudia Romanini, Director of Developer Relations and learned that NOOK Apps has been an all-around success.  App downloads are already in the millions and developers are making money.  According to Romanini, there are now more than 500 apps to choose from with many more on the way.  The number of developers signed up for the program has eclipsed 10,000 more than doubling in the last few months.   About that all-important money, I was advised that some developers have seen earnings of more than $100,000 in their first 30 days.  

This is awesome momentum for sure, but what’s next?  Attend developer conferences, recruit, and promote.  Next month (October 26 & 27) sees the NOOK Developer team offering three workshops at the App Developers Conference, in Santa Clara, California. Developers attending the two-day event can learn more on building for Android, and more specifically, the benefits of the NOOK platform.

We will deep dive into all the technical details for developing applications for NOOK Color and cover the entire development process from app creation to the app submission process. Agenda includes:  Business of NOOK Apps, Developing applications for NOOK Color, Application submission and approval process and NOOK Color APIs.

It doesn’t take a rocket scientist to understand that that these types of outreach are an effort to head off any Amazon tablet buzz.  Barnes & Noble have been successful thus far and Amazon has seen mixed success and happiness with the Appstore.  However, a rumored $250 tablet expected to ship in the million will change the game later this quarter.