Sprint Debuts ‘Sprint Drive First’ App to Alleviate Distracted Driving
Sprint announced a new application for their subscribers today which is designed to lessen distracted driving. Called Sprint Drive First, it automatically locks a phone once it’s found to be going faster than 10 miles per hour. The app will disable nearly all functions, directing calls to voice mail and auto-replying to text messages. Parents can choose to have up to five phone numbers which can ring through as well as allow functionality of three apps, such as navigation, music or weather.
Once the car hits 10mph, the phone becomes locked, even hanging up on a current conversation. Drivers will then see a home screen with exit and emergency 911 buttons to override Sprint Drive First. Parents or account holders can also opt to receive notifications should the service be overridden. This is helpful in cases where the child is expected to be a passenger in the car and not the driver.
Sprint Drive First is now available on all Android-powered smart phones for $2 per month per phone and will come preinstalled on all future devices.
Press release and demo video after the break.
Sprint Drive First Application Helps Parents Combat Distracted Driving
Parents worry when their teenager is behind the wheel of a car. Sprint (NYSE: S) is helping ease the minds of parents by launching Sprint Drive First, a new application that automatically locks a mobile phone when a car is moving more than 10 mph, disabling phone functionality, directing incoming calls to voice mail, and silencing distracting alerts for emails and text messages.
“Location Lab’s goal is to empower today’s parents with the tools they need to better protect their families”
According to the National Highway Traffic Safety Administration (NHTSA), 20 percent of injury crashes in 2009 involved reports of distracted driving. Of those killed in distracted-driving-related crashes, 995 involved reports of a mobile phone as a distraction (18 percent of fatalities in distraction-related crashes). The age group with the greatest proportion of distracted drivers was the under-20 age group – 16 percent of all drivers younger than 20 involved in fatal crashes were reported to have been distracted while driving. (NHTSA)
How to Get Sprint Drive First
Sprint Drive First, powered by Location Labs, is now available on all Sprint CDMA Android™-powered smartphones for $2 per month per phone and will be offered on BlackBerry® devices and other operating systems in coming months. Parents get started by registering for an account at www.sprint.com/drivefirst. On this website, they will see a list of phones on their account, select the phones to which they want to add the app, and they will receive detailed instructions on how to get the app. For phones already in the market, a software download is required to activate the service.* All Sprint Android-powered smartphones launching after late Q3 will have the Sprint Drive First software preinstalled and will not require a download to activate the service.
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