Millennial Media’s Mobile Mix: Android Impressions Grow 48% Month-to-Month

The newest (August ’11) Mobile Mix report has been released today, which measures mobile advertising trends across handset makers and platforms. We try not to cover every single monthly report that comes across our desk but we like the way Millennial Media puts things together. Each month seems to focus on a different aspect of the industry, looking at things from various angles. For instance, this month marks the first time that MM combines connected devices (tablets, MP3 players, etc.) and smart phones to break down the OS impression share.

We’ll spare you from completely reprinting the report, but here are a few key findings:

  • Android retains the top spot with a 54% share – Apple’s iOS is second with a 28% share.
  • Total Android impressions (including both phones and tablets) grew 48% month-over-month.
  • HTC has the number two position (Top 15 manufacturers) and accounts for  5 of the top 20 phones in August.
  • Impressions from games grew 19% month-over-month, and remained the top app category on MM’s network.

Read the rest of the report for yourself at Millennial Media’s website.

About author

Scott Webster
Scott Webster 6577 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

You might also like

News and Rumors

Teddy Tumble Proves Laundry Can be Fun, and Very Dizzying

It’s pretty much a fact that people hate doing laundry.  It’s also an unwritten rule that teddy bears are to be viewed only as cute and cuddly.  But what happens

News and Rumors

Droid 2 Gets First OTA Update

The Droid 2 was only released about 2 weeks ago and it’s already getting its first OTA update. No, it’s not anything major. It’s just a maintenance upgrade to help

News and Rumors

Sony still doesn’t care about U.S. smartphone market

Of all handset makers producing Android smartphones over the last few years Sony is the one who has yet to really take a crack at the U.S. market. Even the


No Comments Yet!

You can be first to comment this post!

Leave a Reply