Nook Touch and Nook Color Now Available at Target

Barnes & Noble’s popular Nook Color, along with the newest addition to the family, the Nook Simple Touch Reader, can now be found at your local Target store. This means that both devices and their respective accessories are now sold at Target, Walmart, Best Buy, Books-A-Million, Fred Meyer, Office Max, P.C. Richard & Sons, and of course from B&N themselves. Chris Peifer, VP of digital business development at Barnes & Noble, had this to say:

We are excited to bring our award-winning devices to Target as we expand the retail locations where people can purchase NOOK. The All-New NOOK offers a simple, easy-to-use, dedicated reading experience for readers of all ages and NOOK Color is the perfect sleek, sophisticated and reading-centric tablet device.

Of course, the prices are still the same, with the Nook Color ringing in at $249, and the Nook Touch at $139, but it’s good that B&N is expanding distribution of their devices. The full press release can be found after the break.

So, is anyone heading to their local Target to pick up a Nook Color or Nook Touch? Leave us a comment below!

[spoiler show=”Show Press Release”]

New York, New York – October 3, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced that NOOK Color and NOOK Simple Touch eReaders are now available at Target stores nationwide and at Target.com as Barnes & Noble continues to expand the distribution of NOOK devices. The $139 NOOK Simple Touch Reader™ and the $249 NOOK Color Reader’s Tablet™ and accessories arrive at Target on October 2, 2011. NOOK is now available at Best Buy, Books-A-Million, Fred Meyer, Office Max, P.C. Richard & Sons, Radio Shack, Staples, Target and Walmart, in addition to Barnes & Noble and www.bn.com.

“We are excited to bring our award-winning devices to Target as we expand the retail locations where people can purchase NOOK,” said Chris Peifer, vice president, digital business development at Barnes & Noble. “The All-New NOOK offers a simple, easy-to-use, dedicated reading experience for readers of all ages and NOOK Color is the perfect sleek, sophisticated and reading-centric tablet device.”

Barnes & Noble’s NOOK product line uses the element of touch to achieve simplicity and ease of use. The NOOK Simple Touch features extra-long battery life on the ultra-light, portable 6-inch eReader with the most-advanced E Ink Pearl display and the most social reading experience ever – all for just $139. With a simple tap, it’s intuitive and easy to navigate, shop and read.

For customers who love to read everything in rich color, NOOK Color features a stunning 7-inch VividView™ Color Touchscreen. Ideal for reading a wide variety of content including books, immersive children’s picture books, an expansive collection of interactive magazines, newspapers and more, The best value tablet at just $249, NOOK Color also offers the most-requested tablet features, including high-quality NOOK Apps™, built-in e-mail, and an enhanced Web experience. With all NOOK products, customers gain access to Barnes & Noble’s expansive NOOK Bookstore™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices.

ABOUT BARNES & NOBLE, INC.

Barnes & Noble, Inc. (NYSE:BKS), the world’s largest bookseller and a Fortune 500 company, operates 704 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 635 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website:www.barnesandnobleinc.com.

[/spoiler]

 

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Justin Marden
Justin Marden 488 posts

I've been an Android fanboy since day one, but I've never had a chance to truly express my voice and be a part of the Android Community. When AndroidGuys starting accepting applications for interns, I saw my opportunity. I joined the AndroidGuys team and haven't looked back!

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1 Comment

  1. @JamesSchoonover
    October 04, 00:35 Reply

    Staples also carries both Nook models at least my local store does. I’m curious to see if there will be a price drop on the Nook touch and color with the release of the new kindle touch and fire models. I also keep hearing rumors of a new Nook color upgrade. One has to wonder how the two companies will continue to innovate to compete in this sector. I also can’t help but wonder if Barnes & Noble can compete over the long term with the likes of Amazon who can afford to take significant losses if necessary to get their devices in the hands of consumers and in turn sell more of their electronic media.

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