WildTangent and T-Mobile USA have finally announced today that the game rental service for Android phones has gone live for the carrier’s customers. The game portal will give their subscribers a try-before-you-buy option with rentals that start as low as 25¢ for a 24 hour period. What’s more, the games will not feature advertising and the money spent on renting gets applied towards purchases.
As we mentioned a few weeks back, a number of game developers are already on board with the WildTangent model, providing notable titles such as Fruit Ninja, Kona’s Gate, and Guitar Hero at launch. New games will be added all the time and will continue to include titles that are pay-to-play in other app distribution channels. According to the press release, some games will be offered at no cost to the user, providing they watch a short video up front.
If you are a T-Mobile customer looking to get started on some good ol’ fashioned game rental, shoot a text to 6255 that says “GetWild” and you’ll be on your way.
T-Mobile USA Launching WildTangent’s New Android Games Service Today With Free and Rental Game Play Choices
Redmond, WASH. – October 11, 2011 – WildTangent and T-Mobile USA, Inc. are announcing that the WildTangent Games service is going live today for T-Mobile customers with Android™ devices. Unlike other mobile game offerings available in the market today, customers are presented with the choice of playing premium games for free, renting games or purchasing the games outright.
Consumers can easily discover top quality games such as Fruit Ninja, Kona’s Gate and Guitar Hero in WildTangent’s convenient app, which will be located in the T-Mobile Mall in the Game Base channel and accessible by texting “GetWild” to 6255 from their Android phone. New games will be added each week and all games, even those that people normally have to purchase first elsewhere, can be played for free for hours after watching only a short video. Alternatively, T-Mobile customers can choose to rent games for as little as $0.25 for 24 hours with no advertising and all rentals apply toward ownership of the game.
“Our curated service gives Android game players choices they’ve never had before to experience games,” said Sean Vanderdasson, senior vice president at WildTangent. “For years in our online service, these choices have been extremely popular among our millions of players. Let’s face it, most consumers simply can’t afford or don’t want to own every game available. They enjoy variety, so we’re excited to take this model to Android and give consumers a way to play games on their own terms.”
“Game developers as well have needed a more fair way to be compensated for the hard work they put into developing great games,” Vanderdasson continued. “This model allows everyone to win since developers benefit from advertising and rental revenues.”
“With the launch of WildTangent’s service, T-Mobile can now present the latest games into a single service model that makes it easy for customers to find as well as try out,” said Torrie Dorrell, vice president of applications, content and games, T-Mobile USA. “Games continue to be among the most popular activities for our customers using Android so we do our best to ensure they get the best value, and this service will give them great choices for how they choose to play games.”
The service can be found live today in the T-Mobile Mall with other discovery points including pre-installations over the coming months. WildTangent will offer its virtual currency, WildCoins, for rental, in-game items and purchase. Free game play and sponsored virtual items will be powered by WildTangent’s advertising platform, BrandBoost.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the second quarter of 2011, approximately 128 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.6 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA’s wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit www.telekom.de/investor-relations.
WildTangent (www.wildtangent.com) operates a cross device games service that allows consumers around the world to access games through one convenient Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers the most cost efficient way to play games. Consumers can play premium games for free courtesy of brand advertisers, rent games for a fraction of the retail price with 100% of rental going toward the purchase price, or buy them outright. The service also offers social games and free online games. Players can purchase in-game items at discounted rates with WildCoins or receive them as gifts from advertisers.
WildTangent Media powers advertising for a growing portfolio of 3rd party mobile, online and social game developers enabling brands to reach more than 175 million monthly players worldwide with engagement based advertising through our BrandBoost network. BrandBoost has been adopted by premium publishers like Crowdstar, Playdom, Sony Online Entertainment and DreamWorks and is utilized by major global brand advertisers like Unilever, P&G, Microsoft, Kraft and others.