Study Shows Android App Users are Twice as Loyal as iOS Counterparts

According to most reports, Apple iPhone users are a loyal bunch of people who are likely to buy another device in the same product line. Those guys love their phones and return to them over and over. But what about Android users? Well, according to Fiksu’s calculations, we love our apps. A lot. In fact, when compared to Applue users we are twice as likely to open an app ten times or more.

Although the upfront cost of an Android campaign might be similar to an iOS campaign, over time, global Android traffic costs become significantly less expensive. So not only can an Android app global marketing campaign deliver more loyal users, but the acquisition cost will also be significantly lower – indicating a better investment overall.

Do you have a bunch of apps that you return to over and over again?  Tell us about them in the comments!

About author

Scott Webster
Scott Webster 6612 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.

You might also like

News and Rumors

Pebble app updated, brings much needed performance improvements

A quick performance update to the Android’s Pebble app is beginning to push out today. It offers better in app load times and responsiveness, improved Bluetooth connectivity, and the ability to

News and Rumors

Google+ app updated with Chromecast support [APK Download]

Amongst the various bug and stability fixes bundled into the latest Google+ update, Google have also added a pretty significant feature, allowing you to cast your Google+ stream to Chromecast.

News and Rumors

Univision dials up its own MVNO on back of T-Mobile network

Spanish-language TV network Univision on Thursday announced its own wireless service, Univision Mobile. Aimed at Hispanics living in the United States, the mobile virtual network operator (MVNO) operates on the back

4 Comments

  1. thecolor
    October 12, 14:03 Reply

    this seems logical as you typically get “some” sort of trial with an android program so you’re more likely to be happy with what you get (paid for or not) and thus return to it more.  However, with the iThings, you have to pay for all of it (unless you’re broken) so there is a greater chance of feeling jipped out of your money if you don’t like something, thus not returning to a product as well, being less likely to purchase from a specific developer again in the future.  no?

  2. Jim
    October 12, 14:41 Reply

    Rain Pro, lets you see the weather where you are standing with settings on distance and severity.

  3. Michael Seals
    October 12, 22:53 Reply

    Scott, through a highly informal poll we recently conducted we found folks are huge fans of Android as well, at least the device that is. http://www.facebook.com/Cyberguys

    Nearly 2 to 1, yikes!

  4. presidents_race
    October 13, 00:04 Reply

    I’m not surprised. I just wonder if the mix of games vs productivity apps is responsible for 100% of the difference observed. iOS has more pretty, time wasting, gaming apps that tend to have a shorter shelf life than a typical productivity app.

Leave a Reply