October 26, 2014

Study Shows Android App Users are Twice as Loyal as iOS Counterparts

According to most reports, Apple iPhone users are a loyal bunch of people who are likely to buy another device in the same product line. Those guys love their phones and return to them over and over. But what about Android users? Well, according to Fiksu’s calculations, we love our apps. A lot. In fact, when compared to Applue users we are twice as likely to open an app ten times or more.

Although the upfront cost of an Android campaign might be similar to an iOS campaign, over time, global Android traffic costs become significantly less expensive. So not only can an Android app global marketing campaign deliver more loyal users, but the acquisition cost will also be significantly lower – indicating a better investment overall.

Do you have a bunch of apps that you return to over and over again?  Tell us about them in the comments!