HTC on Tuesday announced that they are acquiring Inquisitive Minds, the U.S.-based developer behind the kid-friendly Zoodles. The deal is said to be worth $13m and should help HTC to create fun or unique user experiences. While not quite as big of a deal as the Beats Audio transaction, we get the sense that average consumer types will enjoy it nonetheless.
“Children interact with technology in a wonderfully natural way,” Mr Chou said. “It’s important that they are protected while exploring and learning. We want to create a wholesome, family-oriented environment for our HTC devices, which makes Zoodles a perfect fit.”
As part of the acquisition, Inquisitive Minds, will be allowed to continue operating as a brand of its own. Astute readers will recall seeing the Zoodles name tied to the recently announced Motorola XOOM Family Edition. Offered in free and premium models, the app provides a child-friendly interface with access to whitelisted apps.
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What are your thoughts on a tablet designed strictly around children?