Much has been made about the retail aspect of Google Wallet and how NFC will revolutionize payments at stores and restaurants. The idea of tapping your handset against a card reader sounds appealing in situations where you would normally have to dig out a real wallet. What about those times where you are occasionally running late and need to catch a bus or train? What then?
Hop a turnstile, silly! Use Google Wallet!
NJ TRANSIT has become the first public transportation agency to begin accepting payments via Google Wallet. Folks looking for a convenient way to pay for the daily commute or trip across town can now tap their phone at select ticket locations, eliminating the need to fish through pockets and purses.
We cannot wait for the day when it’s possible to do this anywhere and everywhere. Not because it’s Google, but because it’s awesome.[divider]
NJ TRANSIT TO PARTNER WITH GOOGLE WALLET TO ENHANCE CUSTOMER EXPERIENCE VIA SMARTPHONE
Contactless payment service now available at New York Penn Station, Newark Airport Station and on select bus routes
October 19, 2011
NEWARK, NJ — New Jersey Governor Chris Christie today announced that NJ TRANSIT is the first public transportation agency to partner with Google Wallet, Google’s recently released contactless payment system. With Google Wallet, NJ TRANSIT rail and bus customers have the option to use their smartphones to tap and pay for transportation tickets at select locations.
“Our partnership with Google demonstrates that NJ TRANSIT and the State are at the forefront of emerging technology, paving the way for further exploration of new customer service technologies,” said Governor Christie. “I’m proud that New Jersey’s public transportation system is the very first public transportation agency to partner with Google Wallet, joining thousands of retailers accepting Wallet across the nation.”
“We are putting the latest technology to work for our customers and improve the overall customer experience, which is one of the areas of focus of our Scorecard initiative,” said NJ TRANSIT Executive Director James Weinstein. “By partnering with Google, we are leading the industry with emerging technologies that will streamline the way customers buy their transportation tickets.”
“Transit has been a common element of every major successful NFC effort globally and is a critical component of Google Wallet’s success,” said Stephanie Tilenius, vice president of Commerce at Google. “Transit is the fastest way to accelerate adoption and reach usage density in major urban centers by habituating the behavior of tapping and paying with phones, and we’re excited to launch our transit effort here with NJ TRANSIT.”
Google Wallet is a free mobile app that transforms customers’ smartphones into their wallets, making “tap and pay” transactions quick and convenient by storing virtual versions of users’ credit cards on their phones. The technology uses “near field communication” (NFC), which enables wireless data transmission between two objects when they are brought in close proximity with one another. By making payments with a simple wave of their phone in front of a sensor, customers who use Google Wallet will no longer have to juggle cash or credit cards to make purchases.
Now, NJ TRANSIT customers can use Google Wallet to purchase transportation tickets at New York Penn Station ticket vending machines and ticket windows, Newark Liberty International Airport Rail Station (AirTrain), on bus route nos. 6, 43, 80, 81, 87, and 120, and on some buses on the 126 line.
Currently, Google Wallet is available on Sprint’s Nexus S 4G phone and supports Citi MasterCard credit cards and a Google Prepaid Card, with plans to support additional card companies and more Android devices with NFC capabilities in the future.
The public-private partnership with Google Inc. was developed at no cost to NJ TRANSIT.
For more information about Google Wallet, visit google.com/wallet.
For NJ TRANSIT schedules and fares, visit njtransit.com.
About NJ TRANSIT
NJ TRANSIT is the nation’s largest statewide public transportation system providing more than 895,000 weekday trips on 240 bus routes, three light rail lines and 12 commuter rail lines. It is the third largest transit system in the country with 165 rail stations, 60 light rail stations and more than 19,000 bus stops linking major points in New Jersey, New York and Philadelphia.