September 17, 2014

Texas Instruments: "It's Not the Number of Cores, It's Sophistication"

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Texas Instruments is pretty darn proud to be powering the new Galaxy Nexus handset. While Samsung might have told us we were getting a dual-core 1.2GHz processor in the new hot phone, they didn’t elaborate on which particular brand or model.  That’s probably why TI is sending out emails tonight, sharing the good news.

“Today is a great day for our collaboration with Google…The long-awaited Android 4.0 release is finally being revealed with the OMAP4460 processor powering the absolutely gorgeous Samsung Galaxy Nexus device. I am so excited about this launch. What I may be the most excited by is not only the ability to converge to one Android release for both smartphones and tablets, but to be able to pack that level of performance across graphics or video on an HD screen and within the power envelope of a smartphone device…This is where our OMAP smart multicore architecture makes a huge difference. At the end of the day, brute force (number of cores, for instance) does not rival sophistication.”

In an industry that makes it easy to get caught up in dual-core, multi-core specifications, we’re reminded that it’s not just the maximum clock speeds that win handset deals.  If there’s one thing that Android device makers can stand to learn it’s that user experience often trumps fact tags.  What can I do with it and how does it look? Based on tonight’s unveiling of the Galaxy Nexus, Google and Samsung seem to be getting the point.

Today, TI proudly revealed a major OMAP platform milestone: yes, the highly-anticipated Android 4.0 “Ice Cream Sandwich” release runs on the OMAP4460 processor. This advancement is an exceptional demonstration of what OMAP processors uniquely do, and what separates them from competitors in the mobile processing world: the ability to provide hardware-integrated security, distinctive and advanced imaging features, enhanced memory and more, all on a smart multicore architecture.

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