AT&T’s Tailgate National LTE (HTC Vivid) ad lands online [VIDEO]


This spot introduces AT&T’s 4G LTE and its blazing fast speeds. It celebrates the possibilities that open up to our two hero tailgaters as they are able to connect at AT&T 4G LTE speed on the first 4G LTE-enabled smartphone from AT&T — the HTC Vivid. Fellow tailgaters approach the main characters, eager to share news about the football game. But with speeds up to 10x faster than 3G, AT&T’s 4G LTE has enabled our two tailgaters to find out everything faster, transforming the “breaking news” into something “so 42 seconds ago.”

The spot closes with, “Stay a step ahead with 4G LTE with speeds up to 10x faster than 3G.”


  1. Look at the commercial.  All the people in the background are eating, talking, socializing…normal stuff.  Then we have these two losers who just sit there staring at their phones.  Seems to me that not having one of these phones would make one’s life better.

  2. so, how do they go from 42 seconds to go, down to 17 seconds to go, then back up to 32 seconds to go? kinda outta sequence isn’t it?