This spot introduces AT&T’s 4G LTE and its blazing fast speeds. It celebrates the possibilities that open up to our two hero tailgaters as they are able to connect at AT&T 4G LTE speed on the first 4G LTE-enabled smartphone from AT&T — the HTC Vivid. Fellow tailgaters approach the main characters, eager to share news about the football game. But with speeds up to 10x faster than 3G, AT&T’s 4G LTE has enabled our two tailgaters to find out everything faster, transforming the “breaking news” into something “so 42 seconds ago.”

The spot closes with, “Stay a step ahead with 4G LTE with speeds up to 10x faster than 3G.”