Timed with the release of the Kindle Fire and Nook Tablet, Netflix has formally unveiled the new look of their Android application. Dropping in the Android Market last week, this new look is designed to take advantage of the larger display sizes of tablets. The redesigned experience immediately draws users in with larger images with multiple rows of titles, essentially twice the upfront content.
“In the last 12 months we have seen a threefold increase in how long Netflix members are watching on their tablets,” said Neil Hunt, chief product officer at Netflix. “We’re happy to debut a new user experience coinciding with the release of the next generation of devices from industry leaders. The new Netflix interface offers a significant improvement in browsing and searching for TV shows and movies to instantly watch.”
Download Netflix v1.5.2 for free from the Android Market on any device running 2.2 and above.