Barnes & Noble has begun shipping their latest product, the Nook Tablet, one day ahead of schedule. While it might not seem like much of a deal on the surface, it puts the tablet in stores and, more importantly, in hands earlier than expected. The sooner these are in a retail environment, the better as the next few weeks will be heated to say the least.
According to the press release, the Nook Tablet is shipping to a big order volume however the exact numbers remain unclear. Thanks to a one year head start, B&N has already built up a solid following and track record on the digital front. The $249 Nook Color was an incredible success and we fully expect the same out of the new tablet. Consider that the hardware exceeds that of the Kindle Fire it should be a hacker friendly device. On a more “typical consumer” front, the library of 2.5 million digital titles should sway folks looking for the biggest selection of books. [divider]
NOOK Tablet Launches to Big Order Volume
Company Delivers Fastest, Lightest NOOK Tablet™ to Customers Ahead of Schedule
The Perfect Holiday Gift Now Shipping and On Shelves in B&N Stores
New York, New York – November 16, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, began shipping its highly anticipated NOOK Tablet, the company’s fastest and lightest tablet with the best in HD entertainment, one day ahead of schedule to customers who pre-ordered the product. Featuring Barnes & Noble’s award-winning color reading experience and the best-in-breed entertainment services, including Netflix, Hulu Plus and Pandora, NOOK Tablet will begin arriving today and throughout the week to customers who pre-ordered the device online and reserved units in Barnes & Noble stores. Also starting today, the hit product will be available for demonstration and for purchase, along with the $99 NOOK Simple Touch and the Award winning NOOK Color, at the over 700 conveniently located Barnes & Noble Stores. NOOK Tablet will also be available at Best Buy and Books-A-Million this week and at Staples beginning next week. Customers will be able to buy NOOK Tablet at other leading retailers this holiday season, including Target, Radio Shack, OfficeMax, QVC, PC Richards, Fry’s and hhgregg.
Everything you want in a reading and entertainment device, NOOK Tablet offers breakthrough battery life and the best media experience on the world’s most advanced VividView™ color touchscreen, including access to movies, TV shows, music, interactive books and magazines, thousands of must-have apps, lightning-fast Web, email and smooth video streaming for just $249. Following the product announcement on November 7, Barnes & Noble began taking pre-orders at www.nook.com and allowing customers to reserve units in company stores.
“NOOK Tablet is the best wireless reading and entertainment tablet in the 7-inch class, and the customer response has been even greater than anticipated,” said William Lynch, Chief Executive Officer of Barnes & Noble. “At these super-low prices, NOOK Tablet, NOOK Color and the $99 NOOK Simple Touch represent the highest-quality portfolio of reading and entertainment products on the market at the best value. We welcome customers to learn more about our best-selling NOOK product line from our friendly and well-trained NOOKsellers at our new NOOK Digital Shops at their neighborhood Barnes & Noble.”
For customers shopping for the perfect holiday gift this season, Barnes & Noble offers Always Free NOOK Support in all of its neighborhood bookstores and new NOOK Digital Shops, with more than 40,000 NOOKsellers across the country ready to assist customers with choosing the right product for their needs, setting up their NOOK devices or choosing their next great read.
About NOOK® from Barnes & Noble
Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. The new NOOK Tablet™ is Barnes & Noble’s fastest, lightest tablet with the best in HD entertainment from top services and everything you want in a tablet at a great value ($249). Both NOOK Tablet and the award-winning NOOK Color™ ($199) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch™ ($99), is the fastest, easiest to use reader with the world’s best reading screen and the longest battery life. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its more than 700 bookstores, as well as free Wi-Fi® connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online atwww.BN.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Fry’s Electronics, hhgregg and Systemax Inc. retailers.
In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its FREE NOOK Reading Apps™, available atwww.nook.com/freenookapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™(http://www.barnesandnoble.