July 23, 2014

Latest Mobile Mix report sees Android at 56 percent of network share

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The newest Mobile Mix report is out, giving us a decent look at the mobile landscape  through October 2011.  There’s not a ton new this time around however we figured some of it was worth sharing.  Android, as a platform, remains the top mobile platform on the network at 56 percent, even after factoring in smartphones and other connected devices.  Apple, for its part, follows in second place at 28 percent.  In terms of ad spending, Android also leads all at 50 percent share.

Samsung has made some movement, growing 7 percent month-over-month and accounting for six of the top twenty phones on the Millennial Media network.  Making their debut on the top 20 this month were the Nexus S and Galaxy S.

Other noteworthy bullet points from the October report.

  • Impressions coming over a Wi-Fi network increased 19 percent month-over-month, and accounted for 35 percent of all impressions. This was primarily due to heavy usage on smartphones and connected devices.
  • Impressions from touch screen devices grew 44 percent year-over-year and made up 69 percent of total impressions on our platform. This also speaks to the increased popularity of smartphones and connected devices.
  • 40 percent of all developers listed “Developing new apps” as their top goal for 2012—over goals such as “Maximizing revenue” or “Learning a new programming language.”

Millennial Media