Amazon Santa App for Kindle Fire and iPad Now Available 

Making a list and checking it twice has never been easier with new app that helps children and their parents create holiday Wish Lists to share with friends, family and the jolly guy himself

SEATTLE, Nov 30, 2011 (BUSINESS WIRE) — Amazon.com, Inc. today announced Amazon Santa, a free app for Kindle Fire and iPad that makes it fun and easy for children and their parents to create holiday Wish Lists to share with friends, family and Mr. Claus. The Amazon Santa app provides a visual Wish List creation experience designed for children to browse and search more than five-hundred thousand kid-friendly items. With a little help from their parents, kids can make a holiday Wish List to share with loved ones, making it easier than ever for family and friends to give the right gifts this holiday season.

“Sometimes Santa can use help sorting out what gifts to give everyone and this new app makes it easy and fun for kids to create their perfect Wish List,” said Sam Hall, director of Amazon Mobile. “We’ve selected more than five-hundred thousand of the hottest kid-friendly holiday gifts and made it fun, easy and intuitive for kids to find exactly what they want. The Amazon Santa app is also a great way for parents to spend some quality time with their kids and help make certain there’s a smile Christmas morning.”

The Amazon Santa app gives kids and parents access to an online catalog of family-friendly toys and games, movies and TV shows, books, music, and video games. With the tap of a finger, kids and their parents can explore by a product category or type a search to find the perfect gift and instantly create a Wish List. Parents can review and edit the Wish List as needed, and easily share each child’s list with grandparents, aunts and uncles, brothers and sisters, and family friends. Wish Lists shared via the Amazon Santa app can only be viewed by family and friends who receive the Wish List link. The list shows recipients wished-for items, including those that have already been purchased, helping to eliminate duplicate gifts.

The new Amazon Santa app is optimized for tablets like the iPad and the new Kindle Fire — the Kindle for movies, TV shows, music, magazines, apps, books, games, and more. The Amazon Santa app is available for free from the Amazon Appstore atwww.amazon.com/appstore or from iTunes. For more information please visit www.amazon.com/santa_app.

Amazon’s mobile shopping applications include Amazon Santa for iPad and Kindle Fire, Amazon Deals for iPhone, Price Check by Amazon for iPhone and Android, Amazon Student for iPhone, Amazon Windowshop for iPad and the Amazon Mobile App for iPhone, iPad, BlackBerry, Windows Phone 7 and Android-based devices. Customers can learn more by visiting www.amazon.com/amazonmobile.

About Amazon.com

Amazon.com, Inc. /quotes/zigman/63011/quotes/nls/amzn AMZN +0.02% , a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes — still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, includingwww.amazon.com , www.amazon.co.uk ,www.amazon.de , www.amazon.co.jp , www.amazon.fr, www.amazon.ca , www.amazon.cn , www.amazon.it , and www.amazon.es . As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

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