April 18, 2014

Nielsen: Android leads U.S. market with nearly 43 percent share

nielsen_us_nov_2011_feature

Nielsen has released their latest smartphone figures for U.S. market this week  and, keeping with trends, Android leads all mobile platforms. With 42.8 percent of the pie, it is easily bests Apple’s 28.3 percent and RIM’s 17.8 percent.   Where is Windows Phone 7 in all of this?  Fourth place with only 6.1 percent of the market.  In terms of handset makers benefiting the most, Nielsen finds that HTC commands 15 percent followed by Motorola (10.4%) and Samsung (10.1%).

Speaking in more broad terms, Nielsen’s research tells us that 44 percent of all mobile subscribers now have smartphones. Looking at recent buyers, those who purchased a new device over the last three months chose smartphones 56 percent of the time.

Nielsen

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