December 20, 2014

Aduru's collaborative mobile network seeks to help developers advertise for free

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Android developers looking at various advertising and monetization options may want to swing by Aduru and check out their “collaborative mobile ad network”.  Designed with a “scratch our back and we’ll scratch yours” model it allows developers to trade their unused ad space.  In other words, you advertise the games/apps for developers X and Y in your app and those guys advertise yours in their app.  It doesn’t cost you anything to do it and you won’t earn any actual revenue but you’ll get ad impressions – and that may be all you need.

Features of Aduru:

  • Aduru as a “backfill” network – A great way to use Aduru is to display an Aduru ad when your “paid” ads fail to fill. This strategy ensures you always maximise your ad space as Aduru offers a 100% fill rate.
  • Split your ad requests – Decide how often you wish to display “paid adverts” and when you’d like to earn ad impressions by displaying Aduru adverts (now supports AdWhirl)
  • Split requests by date/time – Does your paid advert provider routinely have times when their eCPM is particularly low? If so this may be a good time to display Aduru ads and earn yourself impressions for your adverts
  • Run House Ads – If you have paid and ad supported apps, run Aduru adverts within your ad supported app and earn impressions to advertise your paid app!