December 22, 2014

Sony wants to be number one Android player in smartphone segment

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As one of the first big moves in the post S0ny-Ericsson era, Sony has decided to shelve feature phones in favor of going all in on smartphones. A recent post over on Economic Times tells us that the last few remnants of the Sony Ericsson family will phase out in the middle of the year and pave way for a more streamlined Sony brand.  In terms of smartphones, that brand will be comprised entirely of Android-based devices.

Looking ahead, the goal is to move Sony into the same echelon as HTC, LG, Motorola, and Samsung.

“Last eight quarters have been good for us and we are proud of that. We went from focusing only on volumes to value but the big setback was what happened in Japan with the Tsunami, which put us back for this year quite a bit. But we are going in the right direction,” Tear said. The target is to become the number one Android player in the smartphone segment, he added.

Sony currently owns around 12 percent of the global smartphone market and only 2 percent of the mobile handset market so there’s plenty of room to grow. I’m curious to see if the new Sony-branded devices have a larger U.S. presence than they have thus far and whether or not it will still be called the Xperia line.