Hooked Media teams with Best Buy, others to announce ‘Get Discovered’ app contest

For many developers creating a game is considerably easier than marketing and distributing an application.  Most would rather focus on graphics, UI, and other in-game stuff instead of finding the best ways to get their title discovered.  To address the issue, Hooked Media has partnered with Best Buy and a few other industry players in a new contest to help developers gain wide scale distribution.  Winners will not only have their game offered through Best Buy’s App Discovery Center but they can also receive seed funding from Trinity Ventures.

Developers interested in participating in the contest are encouraged to check out Hooked Media’s website where they can learn more about integrating the SDK.  Judging begins in the end of January with winners announced in early March.

Key dates include:

  • Games must be live in Android market by January 24th 2012.
  • Judging period January 24th 2012 – February 24th 2012.
  • Finalists notified by March 2nd 2012.
  • Winner announced at live event.
  • Follow us on twitter @hookedapp.


Hooked Media Teams with Best Buy to Launch Android Game Development Contest

Developer Contest, in Partnership with Best Buy, Trinity Ventures and VentureBeat, Aims to Help Android Game Developers Gain Wide Scale Distribution

San Francisco, CA, December 13, 2011 – With hundreds of thousands of apps currently in the Android Marketplace, it can be difficult for game developers to break through the clutter and have their games seen by the public.  To help developers gain exposure, Hooked Media has  announced the launch of “Get Discovered!,” a worldwide competition for Android game developers that gives them a unique chance to win both wide scale distribution through Best Buy’s App Discovery Center and seed funding from Trinity Ventures, a top Silicon Valley venture capital firm. The winner will also receive an online advertisement package from VentureBeat, one of the industry’s most widely-read blogs.

“The Android Marketplace has a wide array of undiscovered content and we are proud to team with Best Buy, Trinity Venture and VentureBeat to provide developers with a new way of reaching a wider audience,” said Prita Uppal, CEO of Hooked Media Group.  “Every developer that enters the contest will have their games integrated into our platform, which will allow consumers to more easily find their content, so every developer that enters will gain exposure and potential installs.”

Get Discovered! Contest Details

The Get Discovered! competition is open to all game developers, who will first submit their games by integrating with Hooked Media’s new discovery platform athttp://www.hookedmediagroup.com/contest.  During the first phase of the competition the platform will track metrics including user rating, play-time and installations based on recommendations. The metrics will be used to determine the finalists. The judges will analyze finalists that graduate from the online competition.  The contest will feature two tracks – one for companies that have secured Series A financing and one for companies still seeking Series A financing.

Judging the final competition will be Bradley Horowitz, VP of Product, Google+; Gus Tai, General Partner at Trinity Ventures; Dean Takahashi, lead writer for GamesBeat at VentureBeat; and Margita Labhard, Director of Digital Business Models at Best Buy.

Every game entered into the contest will use Hooked Media Groups’ SDK and be integrated into the recently launched Hooked App, which is available for free in the Android Marketplace. The app is a game recommendation and discovery platform that uses a proprietary algorithm to learn a users’ gaming preferences, game play statistics and social mapping to provide them with personalized game recommendations and advanced search features.  The more games a user ranks, the more customized the recommendations will become, thus providing the users with introductions to games that they may have never been exposed to, including those from smaller developers whose games may have not received significant exposure.

Consumer can find the Hooked app in the Android Marketplace or at http://bit.ly/nrkqE0

Contest finalists will receive distribution from Best Buy, increased game downloads and plays, as well as recognition among top leaders in the game industry. Developers can submit their games between now and January 24th, 2012. Interested parties can obtain more information at http://www.hookedmediagroup.com/contest.

The Finals Event

The competition culminates in an event in March, 2012 hosted at Dolores Labs, an incubator space in the Mission district of San Francisco. The developers will be given the chance to pitch their games to the audience and judges. There will be a live evaluation of each game by the panelists of judges.  The event provides developers with a tremendous opportunity to meet, interact and network with some of the most influential names and companies in game and app development.  In addition, the event will be attended by respected VC firms, investors and advisors, providing finalist with another opportunity to help grow their companies and produce the best games possible.

About Best Buy: For information about Best Buy, visit http://www.bestbuy.com or http://pr.bby.com

About Hooked Media: Hooked Media Group is a mobile platform that takes the guessing out of game discovery. Through a unique combination of user preferences, social mapping and game play statistics, Hooked provides players with personalized game recommendations. Developers benefit through increased game plays and exposure, player feedback and key measurement data. Our goal is to intelligently connect mobile players with their favorite games. http://www.hookedmediagroup.com

About Trinity Ventures: Founded in 1986, Trinity Ventures is an early stage venture capital firm dedicated to partnering with passionate entrepreneurs to transform revolutionary ideas into reality. With over $1 billion under management, Trinity Ventures believes in personal engagement, mutual respect and goal alignment with the entrepreneurs. Trinity focuses on early stage and seed technology investments with particular emphasis on social shopping and entertainment, cloud computing, mobility, and internet infrastructure areas. Trinity’s gaming portfolio inclues Trion Worlds, PlayFirst, Greenpatch. KixEye, mSpot and Skyfire. They have also invested in such leading companies as Aruba Networks, 21Vianet, Blue Nile, LoopNet, Photobucket, SciQuest, Starbucks, BeachMint, Infoblox, Trion Worlds and Zulily. http://www.trinityventures.com