You may have already heard this news but Apple sold a ton of iPads in the fourth quarter of last year. With more than 15 millions tablets sold it was easily the most popular device/OS in its class. What you may have also learned is that Apple seems to be gaining steam and popularity with the tablet. However, one thing you might not know is that Android is closing the gap on Apple and is gaining even more steam.
According to market research firm Strategy Analytics, Android moved 10.5 million tablets in Q4, good enough to pull in a 39.1% of the market. Contrast that with last year where 3.1 million tablets were equal to 29% of the global market.
“Global tablet shipments reached an all-time high of 26.8 million units in Q4 2011, surging 150 percent from 10.7 million in Q4 2010,” Strategy analytics analyst Peter King said in a statement. ”Demand for tablets among consumer, business and education users remains strong. Apple shipped a robust 15.4 million iPads worldwide and maintained its strong market leadership with 58 percent share during the fourth quarter of 2011. Apple shrugged off the much-hyped threat from entry-level Android models this quarter.”
This year could really see Android tablets position themselves as a serious contender in the same ways smartphones did just two years ago. We might be another year away from this happening but devices like the Kindle Fire, coupled with a deteriorating price point, could be enough to tip the scales.