October 31, 2014

Motorola shipped a whopping 1 million tablets in 2011

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Ouch.  Remember back to just before the Super Bowl last February when Motorola was teasing their Android 3.0 Honeycomb powered tablet?  Remember how it was going to change the whole idea of tablets and make the iPad look rough in comparison?  Well, here we are one year removed and ready to report some MOTOFACTS.  You already know from the headline but Motorola only sold one million tablets in 2011.  That includes Wi-Fi only models, Verizon’s 3G/4G LTE edition, and the stuff from around the world.

The numbers come from Motorola Mobility’s latest earnings report where the company announced a lost of $80 million on revenue of $3.4 billion.  Device shipments were 10.5 million whereas last year saw 11.3 million.  Getting back to tablets, Motorola moved just 200,000 units in the fourth quarter.  That busy quarter that included Black Friday and holiday shopping.  Ouch.  How did Apple do last year?  Oh… only 15 million iPads over the same quarter.

Looking ahead it will be interesting to see exactly what becomes of the Google acquisition.  Will they gently steer Motorola into a specific direction, offer guidance on particular models, help with tablets?  We’ll find out before long whether or not Google is happy with that $12.5 billion.