November 28, 2014

MediaTek Launches MT6575, An Entry to Mid-Level Android Platform

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A leader in fabless semiconductor company for wireless communications and digital multimedia solutions, MediaTek Inc. has announced their latest 3rd generation platform for low to mid range Android devices. The MT6575 platform offers a 1GHz ARM® Cortex™-A9 processor, a proven 3G/HSPA modem and runs the latest Android v4.0 (Ice Cream Sandwich).

For mid-range smartphones, the MT6575 platform supports 720p high-definition video playback and recording with an 8MP camera and qHD (960×540) high-resolution displays via a PowerVR™ SGX Series5 GPU (graphics processing unit) from Imagination Technologies. In industry-standard benchmark testing, the MT6575 offered over 35% improvement for browser applications and over 20% improvement in graphics capabilities for gaming when compared to competitors’ best offerings in these segments.

“We expect significant growth in entry and mid-level smartphones, with wholesale prices under US$190, over the coming years. We forecast that this segment will almost triple in size from 191 million shipments in 2012 to 551 million by 2016. At that time, we also expect approximately 75% of those entry and mid-level smartphones to ship to emerging markets,” said Neil Mawston, Executive Director, Global Wireless Practice, at Strategy Analytics. The MediaTek MT6575 platform is ideally suited to cater to a wide range of smartphone devices that target this growing segment in multiple markets around the world.

In addition, the MT6575 boasts the world’s lowest power consumption and most comprehensive integration of hot swap dual-SIM capability compatible with the Android platform. With the MT6575 dual-SIM solution, consumers will no longer have to worry about dropped calls while active data transfer is happening on either SIM card, and will experience automatic resumption of data exchange once calls on the other SIM card have ended, in addition, with the hot swap feature enabled, the SIM card can be inserted without switching off the mobile.

Check HERE for the full press release

Thanks for PCMAG for the pictures.