If you thought that HTC’s partnership with Beats Audio stopped with software enhancements and fancy headphones then you’d be wrong. No, the two players are expected to take things further with a new streaming music service.
According to GigaOm, HTC plans to soon announce a streaming music service that could also become the standard music player on its future smartphones and tablets. Word on the street is that Beats CEO Jimmy Iovine (also Chairman of Interscope Geffen A&M) is working to secure all the licensing agreements and contracts in order to get things going. We’ve already seen a similar strategy employed with HTC Watch, the streaming movie service available on select devices.
What’s more, HTC is also reportedly set to release their own Bluetooth boombox speaker system which will stream music from the yet-announced service. Of course all of this is strictly unofficial and is subject to change.
We have very big ambitions for Beats beyond headphones,” says Iovine. “Music has got to succeed on the phone or else the record industry will never thrive.