We haven’t heard much from Google on their location-based Latitude service, until now. The Google Maps app was recently updated, and by extension, the Latitude service. The update brings something that just might help it compete with other services like Foursquare: a leaderboard. Now Latitude users can check in, and they’ll get points for doing so. The points are displayed on a leaderboard that includes the user and any Latitude friends they have.
So it’s a few years later than the other check-in apps out there, but Google seems to have hit a home run with the new Latitude. It’ll be interesting to see how it plays out over the next few months.
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