April 17, 2014

Google not satisfied with Music numbers, aims for better results in 2012

Google Music logo

Google Music launched just a few months ago, and has since been widely adapted by users as a place to store, stream, and discover music. By all accounts, Google Music seemed to be doing very well, but that might not be the case according to CNET. Google has reportedly notified music labels that their Q4 2011 numbers for customer adoption and revenue were lower than expected, and that worries quite a few music executives. Of course, the service itself is less than four months old, so there isn’t a mad dash to improve just yet. It’s also worth noting that Google hasn’t exactly marketed Music as much as they did with Google+, so it’s not that surprising that the service hasn’t fared as well as they would’ve liked.

Sources are telling CNET that Google plans to put the full force of their marketing power behind Google Music, once it “implements its hardware strategy.” Yes, we said hardware. Google is reportedly planning to launch a number of consumer devices to compete with Apple. Mum is the word on what types of devices we’ll see, but our best guess would be a line of music players, with WiFi capabilities, that will sync seamlessly with Google Music. And of course, there’s always the rumored Google tablet that we’ve been hearing about. In any case, a Google rep declined to comment on any of these claims, so only time will tell. More on this as it develops.

So what do you think could be the cause of Google Music’s low figures? Could it be due to Google’s inability to sign a deal with Warner Music Group? Sound off in the comments!

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