Shazam Showcases World’s Fastest Tagging and Instant Sharing using Android Beam

Mobile World Congress – Barcelona, Spain – 27 February 2011 - Shazam®, the world’s leading media discovery company, today announces that it has developed the world’s fastest mobile content identification experience for music, broadcast media and television advertising. Shazam is also one of the select developers showcasing integration with Android Beam™, giving Shazam fans a new way to instantly share content and unique offers from brands with friends just by touching two NFC-enabled Android phones back-to-back.

“We are committed to continually enhance the performance of Shazam to ensure we deliver the best experience when people use the Shazam App. With our new algorithm, Shazam fans will be able to get a tag result in as little as one second. We believe that near instant identification creates the most efficient way possible to discover, purchase and share the music, television content and brand offers that our loyal users love,” said Alex Musil, EVP Product for Shazam. “With the adoption of Android Beam, we continue to stay at the forefront of integrating cutting-edge technology that always focuses on improving the experience of our fans.”

Faster Tagging

A number of improvements have already been released for the Shazam App on Android™, including enhancements to improve recognition speed. Another significant step that will make the app even faster will be released this week on the Android operating system with iOS to follow in the coming weeks. With the new release, songs, television adverts and other content can be identified in a fraction of the time it previously took – in as little as one second, making it even faster for people to discover their favorite songs and unlock content in television shows and ads.

Beam

People who use Shazam on the new Android platform will simply be able to hold their devices back-to-back with that of their friends to share their favourite music, merchant offers and television tags – giving their friends access to music samples, coupons from advertisers, tour dates and other great information.

Android Beam makes sharing simple. Touch two NFC-enabled Android-powered phones back-to-back, then tap to beam your favourite tags across phones. If your friend doesn’t have the Shazam App, they are introduced to Android Market™ to get it. Beam will be available on NFC-enabled Android devices running on Android 4.0, Ice Cream Sandwich. The new capability is scheduled to be live in the Shazam App as part of a major update within the coming weeks.