HTC admits Sense UI got cluttered, aims to fix with Sense 4.0
A long time ago, when Android was a newborn baby and was growing rapidly, HTC launched their very own user interface, Sense UI to run along with Android. First launched with the HTC Hero, it gave new users a bit of customization and personalization. Critics generally praised Sense and it became a selling point for picking HTC Android phones over others. But, as time passed, people began to complain about its intrusiveness and memory-eating UI. When asked about where Sense is today as how it has evolved even HTC says, “Yes, that’s the problem”.
HTC’s chief product officer Kouji Kodera said he believes that HTC Sense was a true rocker in the beginning, but later on with each new Sense version, the UI became too cluttered. He said:
“From the original Sense up to Sense 3.5 we added too many things. The original concept was that it had to be simple and it had to be easy to use and we had that philosophy, but over time it got cluttered. There where too many things in there. Even on the home screen we had four or five icons before consumers got a chance to add things themselves. For the HTC One range we have taken it down to Sense 2 again.”
It’s always good to see a company who admits their mistakes and promise to fix them. At MWC, HTC introduced Sense 4.0 which is less cluttered and not killing the taste of the operating system you are running it on. Further more, he said:
“What we’ve done right now is a good mixture of keeping Sense and Google’s Ice Cream Sandwich element in a good balance. We haven’t tried to change everything here. We have kept a lot of the ICS element but still added the Sense flavor on top of it.”
I hope the “balance” he is taking about will make the HTC fans happy. HTC knows that ICS has the required features and they didn’t want to ruin the ICS experience by adding too much customer elements. Well, HTC is getting back to its old and powerful position, and I am sure that their One series will bring in some good revenue.
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