LG has some pretty lofty aspirations for their mobile division in 2012, particularly among the smartphone segment. Speaking with Korea Times, LG‘s head of the handset division, Park Jong-seok, indicated that the company’s goal is to sell 35 million smartphones in 2012. What’s more, they are hoping to move another 8 million LTE devices as they change gears a bit and focus on higher-end (more profitable) products.
We’ve already seen the gradual shift as LG moves away from the middle-ground/every-man LG Optimus One and on to HD, LTE, and 3D models. It’s one thing to command a decent chunk of the entry-level smartphone buyer segment, it’s another when you’re viewed as a top-tier brand. It’s not as if LG isn’t capable of producing stuff to rival the Samsung Galaxy series or the new HTC One line.
“I think LTE, high-definition and quad-core will be the key words this year. With fine-tuned technology and strategies, LG will recover our once-lost brand awareness,” Park said.
Looking at the company’s 2012 products so far, we see signs of LG moving in the proper direction. Mobile World Congress saw them announcing multiple handsets along the high-end front, including the Optimus 4X HD and Optimus Vu. These, coupled with a new Optimus branding, should be enough to jump-start things in the new year.