While many people may judge the success of an app store solely on how many apps it holds, this is only partially true. If you ask an app developer where this success lies, more than likely they’re going to tell you success is where the most money is made. With this in mind, a recent study done by analytics firm Flurry is most interesting. The group took a look at several apps that stretched fairly evenly across the Apple App Store, the Amazon Appstore, and Google’s own Play Store and the revenue that was generated for the developer from those three separate markets. Based on the data obtained, Flurry found that the Apple App Store in general scored developers the most revenue, unsurprisingly given Apple’s higher ratio of paid apps versus free. Where it gets a bit interesting is that, using the Apple App Store as a base comparison at 100%, the Amazon App Store brought in 89%, where the Play Store brought in a rather meager 23%. As Flurry’s blog astutely states,
“Another way to interpret the results is that for the same number of users per platform, every $1.00 generated in the iTunes App Store, will also fetch $0.89 in the Amazon Appstore and $0.23 in Google Play.”
This study follows closely behind the news that app developer Mika Mobile is dropping support for the Android OS due to not bringing in enough revenue to justify developing for the fragmented Android ecosystem.
That said, it’s not all a wash. Google is putting it’s market through a renaissance period currently, centralizing its assets better (apps, music, and video) under the Google Play moniker and making them more easily accessible across their range of products. With Eric Chu, the former manager of the Android Market, stepping down earlier this month, and management now pared down to one individual overseeing all of the Play Store media assets, there’s plenty of room for maneuverability to make things right with developers.
So what do you think? Is the Amazon App Store better for developers? Do you like what Google is doing with the Play theme? Let us know in the comments!
Source Flurry blog