T-Mobile’s “Alter Ego” ad kicks off ahead of this fall’s brand re-launch


T-Mobile today unveils a new ad campaign that speaks to the carrier’s challenger mentatility and upcoming fall brand re-launch.   The first teaser clip, online already, shows the company spokeswoman and brand ambassador , Carly, as she sheds her magenta dresses and dons leathers.

Called “Alter Ego, the ad is to be considered a metaphor for T-Mobile’s position in the industry as provider willing to take on bigger players.  The ads and branding are said to be more bold, tech-ier, and sexier and all about the carrier’s 4G network speeds. A teaser clip can be found below, (UPDATE) followed by the full 1:00 clip.

In addition to the new look for Carly, T-Mobile is also unveiling a Test Drive site where they encourage visitors to compare the network speeds as they compare to other wireless providers.


  1. Ya doubt this will do much good. Pretty sad they have her on a duck and they keep over dubbing 4cylinder whine to make it sound cooler,, lame. Ducks sounds better anyway. frankly they should do a ad with a copy of the vzw guy with no signal and and her at a wifi hotspot using wifi calling. Its by far one thier best features of T’s network. Oh and how about 4g speed wirhout the battery drain theres another one for ya.

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