T-Mobile’s “Alter Ego” ad kicks off ahead of this fall’s brand re-launch

T-Mobile’s “Alter Ego” ad kicks off ahead of this fall’s brand re-launch

T-Mobile today unveils a new ad campaign that speaks to the carrier’s challenger mentatility and upcoming fall brand re-launch.   The first teaser clip, online already, shows the company spokeswoman and brand ambassador , Carly, as she sheds her magenta dresses and dons leathers.

Called “Alter Ego, the ad is to be considered a metaphor for T-Mobile’s position in the industry as provider willing to take on bigger players.  The ads and branding are said to be more bold, tech-ier, and sexier and all about the carrier’s 4G network speeds. A teaser clip can be found below, (UPDATE) followed by the full 1:00 clip.

In addition to the new look for Carly, T-Mobile is also unveiling a Test Drive site where they encourage visitors to compare the network speeds as they compare to other wireless providers.


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Scott Webster
Scott Webster 6698 posts

Scott has been running AndroidGuys since 2007 and loves nothing more than reading up on the latest smartphone rumors. His other mobile efforts can be found on Android Update (CNET) where he covers Google's mobile platform.