March 30, 2015

T-Mobile's "Alter Ego" ad kicks off ahead of this fall's brand re-launch


T-Mobile today unveils a new ad campaign that speaks to the carrier’s challenger mentatility and upcoming fall brand re-launch.   The first teaser clip, online already, shows the company spokeswoman and brand ambassador , Carly, as she sheds her magenta dresses and dons leathers.

Called “Alter Ego, the ad is to be considered a metaphor for T-Mobile’s position in the industry as provider willing to take on bigger players.  The ads and branding are said to be more bold, tech-ier, and sexier and all about the carrier’s 4G network speeds. A teaser clip can be found below, (UPDATE) followed by the full 1:00 clip.

In addition to the new look for Carly, T-Mobile is also unveiling a Test Drive site where they encourage visitors to compare the network speeds as they compare to other wireless providers.

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  1. Casper

    Ya doubt this will do much good. Pretty sad they have her on a duck and they keep over dubbing 4cylinder whine to make it sound cooler,, lame. Ducks sounds better anyway. frankly they should do a ad with a copy of the vzw guy with no signal and and her at a wifi hotspot using wifi calling. Its by far one thier best features of T’s network. Oh and how about 4g speed wirhout the battery drain theres another one for ya.


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