The Android team over at Google today announced an update to its Google Play Store which now allows Android users to purchase in-app subscriptions. Much like in-app purchases did when they were introduced, this will open the door to plenty of new developer options and user delight. Think in terms of a company who wants to offer a monthly magazine or weekly newsletter but don’t want to charge a flat-rate off the top. As detailed by Google, developers can set a price and billing interval for customers and Google Play will take it from there.
While making it easy for developers to offer a great purchasing experience, our subscriptions are also designed for flexibility. Developers can use them to monetize premium dynamic content such as journals and magazines, but they can also use them to sell access to bundled products, game levels, music and video content, value-added services, or any other digital content.
Developers and users alike are encouraged to read more on the Android Developers blog.