July 29, 2014

HTC not concerned with lower end of smartphone spectrum

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Don’t look for a new low-end smartphone series out of the HTC camp anytime soon.  The Taiwanese handset maker has decided that they would much rather focus on a more premium experience with better (costlier) materials.  Rather than risk a tarnished image or negative smartphone experience, HTC plans to keep a simple portfolio stocked with flagship-worthy designs.  HTC also plans to further push into developing smartphone markets, including China and India.

“We don’t want to destroy our brand image…We insist on using better materials to make better products that offer premium experience. Many consumers like that.” - HTC CEO Peter Chou to the Wall Street Journal.

What do you guys think of this?  Is it a good idea to stay with a premium smartphone experience or are they cutting off too much potential?  Will this be enough to revitalize the HTC brand around the world?

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