Competition between mobile networks in USA is very, very tough, especially between Verizon, AT&T, T-Mobile and Sprint. T-Mobile is now turning their cannons toward AT&T, targeting their latest shared data plans offering. The thing you will read below is written by T-Mobile‘s Director of Product Marketing, Harry Thomas, where he is trying to say that AT&T plans are costly, complicated and not good for customers. Read it below:
· COSTLY – AT&T and Verizon are charging more for what consumers want by raising rates on data, but promoting the “value” by pointing to unlimited talk and text even though today many consumers use less of these services.
· COMPLICATED – both plans force customers to share data when many customers don’t know how much data they’re using, which makes it hard to stay within their limit when trying to balance multiple users.
· PUNITIVE – At the same time that AT&T and Verizon are making it harder for customers to manage overages, they are also charging overage rates of $15/GB for accounts with at least one smartphone.
Conversely, at T-Mobile we believe that:
· Customers who pay more, should get more – Rather than having to account for each device on a shared family data plan, T-Mobile customers can use their existing data plan to power multiple devices, while still saving hundreds of dollars annually.
· Data should be worry-free – With T-Mobile’s unlimited data plans, there is no surprise data cap or bill shock.
· Data plans should be flexible and affordable – At T-Mobile, customers have the option of only paying for the amount of data each member of the family believes they will need.” – Harry Thomas for T-Mobile
As we all are familiar with AT&T, they are not going to remain silent so keep your fingers crossed because we might see an attack from AT&T’s side as well. Anyway, tell us what do you think about all this? Is Harry Thomas right? Tell us in the comment box below.