November 22, 2014

comScore: Android, iOS grow while RIM dips below 10% share

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We’re not going to beat you over the head with yet another report about how Android is the king of the smartphone market.  OK, maybe just a little bit.

It’s no surprise to see the latest comScore report shows Android growing 1.4 percent to hold 52.2 percent of the U.S. mobile market share.  It’s also nothing crazy to see that iOS picked up 2 percent themselves, now sitting at 33.4 percent.  What is weird to us, honestly, is to see that RIM now only holds 9.5 percent of the U.S. smartphone market.  Remember days when nearly every single smartphone you ran into was a BlackBerry?  It was not all that long ago, really.

As always, the comScore MobiLens report tracks the trends in the U.S. mobile phone industry over the course of a three month average and surveys more than 30,000 mobile subscribers.  For the period ending July 2012, comScore had these particular findings:

  • More than 114 million people in the U.S. owned smartphones during the three months ending in July, up 7 percent versus April.
  • Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers
  • Aside from Apple, HTC was the only OEM to see their share improve over the quarter, moving up 0.4 percentage points.

[styled_link link=”http://www.comscore.com/Press_Events/Press_Releases/2012/9/comScore_Reports_July_2012_U.S._Mobile_Subscriber_Market_Share” textColor=”#000000″ target=”blank”]comScore[/styled_link]

 

  • Philip Courtois

    The “Point Change” doesn’t give a good idea of the growth rate of each market share. To get the growth rate you have to divide by the initial share. Here are the numbers:

    Google: +2.8%
    Apple: +6.4%
    RIM: -18.1%
    Microsoft: -10.0%
    Symbian: -38.5%

    While Google still has the largest current market share, the growth numbers show that Apple is increasing their market share at a faster rate than Google. The numbers also show that the fastest shrinking platform is not RIM but Symbian.

    Here are the growth numbers for the manufacturers:

    Samsung: -1.2%
    LG: -4.2%
    Apple: +13.2%
    Motorola: -10.4%
    HTC: +6.7%

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