September 18, 2014

Nielsen: 75% of 25-34 year-olds in U.S. now own smartphone

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Three out of every four U.S. consumers age 25-34 now own a smartphone, according to a new report out of Nielsen   Up from 59 percent last year (July 2011), it’s the biggest segment of mobile users who have taken the step to something a little smarter.  Quite a number, eh?  That’s not the fastest growing segment. Nope, it’s those that are even younger that are adopting smartphones even quicker.

Interestingly, teenagers between 13 and 17 years old demonstrated the most dramatic increases in smartphone adoption, with the majority of American teens (58%) owning a smartphone, compared to roughly a third (36%) of teens saying they owned a smartphone just a year ago.

 

Looking more broadly at the picture,  55.5 percent of U.S. mobile subscribers own smartphones, as compared to 41 percent this time last year.  And just what are these folks buying?  Android, iOS, and a little bit of this and that.

Android accounted for 58.6 percent of all smartphone purchases over the last three months and holds a 51.9 percent share over all users.  Apple’s iOS pulled in 33 percent of recent purchases and sits at a 34 percent overall.

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