Amazon enables developers to target devices in Kindle Fire family

Amazon just outlined a new Device Targeting feature which lets developers customize the Android application package (APK) to specific Amazon devices. Specifically aimed at providing a unique experience for the various members of the Kindle Fire family, it allows developers to optimize apps for screen size, resolution, API version, and more. With multiple models in the Kindle Fire lineup, developers can tailor-build something that looks better on larger, higher resolution screens.

As to why Amazon is opting to go this route, well there are multiple reasons, including better search relevancy and reduced consumer confusion.

For more information, head to Amazon’s Developer blog.

In addition to smartphones and mobile gadgets, Scott has a deep appreciation for film, music, and sunflower seeds. A husband and father, he likes spending down time riding his mountain bike or binge-watching TV. Scott has overseen the day-to-day activities of AndroidGuys since 2007.