Oregon Scientific debuts $150 MEEP! Tablet for kids

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Oregon Scientific today introduced a new Android 4.0 Ice Cream Sandwich tablet designed specifically with kids in mind. Called the MEEP! Tablet, it’s a 7-inch Wi-Fi device with a rugged layer of orange silicon protection, a recessed display, and other features to help keep the tablet safe.  Priced at $150, the tablet comes with a 1GHZ processor, 512MB RAM, 4GB internal storage, HDMI output, and a front-facing webcam.

Parents will appreciate the cloud-based settings that allow for them to change things remotely without needing to grab the physical tablet.  Another feature that moms and dads will dig is the ability to whitelist apps and websites as well as blacklisting stuff they don’t want them to have.  The MEEP! comes with a number of pre-loaded games, including Angry Birds, UNO, Toon Goggles, and some educational titles.  Rounding things out, parents can monitor their child’s online activity, limit play time duration and set up a  virtual allowance system for purchasing additional apps via MEEP! coins.

The MEEP! also provides for a full suite of accessories including a portable piano, drum pad, headphones and microphone, a joystick, steering wheel or dualplay Game-Pro Case. And just in case you don’t dig the orange, you can also get silicon bumpers in Meepadelic Purple and Meepto Pink.

Hardware details for MEEP!:

  • 1.0GHz Cortex A8 processor with 512MB RAM
  • 7” vivid touch screen with latest zForce® touch-screen technology responds quickly to any touch
  • Screen Dimensions: 800 pixels wide x 480 pixels high
  • Stream content from tablet to television through HDMI (2160 pixels)
  • 4 GB internal storage, plus SD card slot to install additional memory
  • Built-in Wi-Fi® for instant Internet access
  • Built in 0.3mpx camera for taking photos and videos
  • G Sensor enabled
  • Colorful and durable silicone sleeve provides a safe grip
  • Product dimensions : 145 x 96x 18mm

Oregon Scientific Introduces Innovative, Fully Loaded

MEEP! Tablet Designed Just for Kids

 Accessories, Cloud-Based Parental Controls & Durability Set MEEP! Apart from the Competition

Tualatin, OR – October 2, 2012 – Cutting edge technology, durability, interactive content, a design made just for kids and a full line of action-packed accessories. The MEEP! tablet from Oregon Scientific has it all. The new 7-inch, Android 4.0 (‘Ice Cream Sandwich’) tablet is Wi-Fi enabled and features the most rugged durability of any tablet on the market. With a protective and fun, bright orange silicon bumper, a recessed screen and a cutting-edge zForce® touch screen that won’t shatter when dropped, MEEP! withstands wear and tear from the backseat or the playground to the schoolyard or the couch. MEEP! ($149.99) is currently available at all major national retailers including Toys “R” UsTargetBest BuyRadioShackKmart, Meijer, Boscov’s, BJ’sAmazon.comWal-Mart.com, Kohls.com and QVC.

Every aspect of MEEP! was designed for kids and the way they interact with electronics. From the rugged, horizontal design to the easy-to-use, uncluttered interface laid out to be controlled by kids’ thumbs, MEEP! is designed to be a pick-up and play device that kids can take with them anywhere they go. The innovative zForce touch screen powered by Neonode® Multisensing™ Technology makes it simple for kids to quickly access content with the lightest touch of their thumb, and a scrolling menu system makes apps, games, music, videos and more quickly accessible.

As much as MEEP! was designed for kids, the tablet also appeals to parents with customizable cloud-based settings that parents can control and adjust without having to take the tablet out of their child’s hands. By simply visiting the Parents Portal on MEEPTablet.com from any device with a web browser (computer, smart phone, tablet), parents can not only hand-pick (“whitelist”) which websites or keywords their kids have or don’t have access to, but they can add words to the tablet’s built-in “bad word” list so their child will not be able to search for those words or use them in the chat feature. Oregon Scientific also maintains a “blacklist” of inappropriate content that is updated by moderators on an ongoing basis which parents can add to. In addition, parents can actively monitor their child’s online activity, limit play time duration and provide a virtual allowance for purchasing apps via MEEP! coins without needing to access the physical tablet.

From the hottest pre-loaded content including Angry Birds, UNO, Toon Goggles, art and learning apps and more to the MEEP! Store, MEEP! provides the rich interactive experience that kids are clamoring for. Games, books, videos and apps available in the MEEP! store have all been cleared for kid-friendliness by Oregon Scientific and are either free or can be purchased with MEEP! coins. Additionally, Google Play can be accessed from the Parents Portal to purchase additional content, and applications are seamlessly downloaded to the tablet with parental permission.  Music, movies and e-books that parents or kids have previously purchased on a PC or Mac can also be easily transferred to the MEEP! via the USB cable that is included in the package. The MEEP! tablet has 4GB of internal storage and a micro SD card slot to install additional memory. Kids can also capture favorite moments – still photos or videos – to share with friends and family via the tablet’s built-in, front-facing camera and can display content on the tablet to a television through HDMI.

A full suite of accessories is available for MEEP!, allowing kids to rock ‘n roll with a portable piano, drum pad, headphones and microphone or master gaming skills with a joystick, steering wheel or dualplay Game-Pro Case. For added customization, additional silicon bumpers are available in Meepadelic Purple and Meepto Pink.

“We wanted to design a tablet that had all of the features and technology that tablets geared toward adults had without being ‘dumbed-down’ for 6-12 year olds. The challenge was providing them with content they would enjoy and that parents would feel confident was safe,” said Bill Fleckner, Vice President of Sales for Oregon Scientific, Inc. “We achieved that and more with MEEP! and are thrilled at the overwhelming response we’ve had so far from our retailers and content partners alike.”

“Oregon Scientific has a long history in creating innovative consumer technology and we’ve had tremendous success in the electronic learning products category,” said David Riley, Product and Marketing Director for Oregon Scientific, Inc. “We are excited to leverage that experience with a natural extension into the kids tablet category.”

MEEP! will be supported by dedicated marketing and public relations campaigns that include national TV advertising, parent and kid-directed online ads, a Radio Disney campaign and promotional support of the Ryan Seacrest Foundation featuring Selena Gomez. The national TV advertising plan includes :15 and :30 spots on the Disney Channel, Nickelodeon, Cartoon Network, Disney XD and The Hub.

The MEEP! tablet is geared for kids 6 and up and is currently available at mass market retailers and online stores for a suggested retail price of $149.99. Accessories are each sold separately. MEEP! comes complete with a charger, USB cable and a quick start guide. For more information visit www.MeepTablet.com or like MEEP! on Facebook.

About Oregon Scientific

Founded in 1989, Oregon Scientific is headquartered in Tualatin; a quaint suburb of beautiful Portland, Oregon.  Oregon Scientific offers six families of products, ranging from youth & learning to sports & fitness.  Built from its hallmark of timing and weather devices, Oregon Scientific is expanding to meet the diverse needs of its customers to enhance the way we live, work and play.  Consider Oregon Scientific’s products to be Innovating the Everyday.

Oregon Scientific is a division of one of the world’s premier electronics manufacturers, Integrated Display Technology, Ltd. (IDT), based in Hong Kong.  IDT was founded in 1977 and is listed on the Hong Kong Stock Exchange as IDT Technology. Oregon Scientific’s full line of product offerings can be found at: us.oregonscientific.com.

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