Face it, you can’t remember the phone numbers to half of your contacts.  Now that you have a smartphone and can dial or text by name, you’ve stopped caring about 10-digit numbers.  Sprint is today introducing something new to their subscribers which lets them use a name in place of a phone number.  Using a service called StarStar Me, it allows for people to call friends of family members based on a much easier **NAME.

“Sprint customers will be the first people to get StarStar Me,” said Kevin McGinnis, vice president-Product and Technology Development, Sprint. “We expect this service to be especially popular with professionals, students and family customers, who can tailor its use to their individual preferences, lifestyles and interests with a few simple clicks.”

The StarStar Me service will cost $2.99/month per line, works with other carriers, and also comes in the form of a handy Android app.

Press release