August 27, 2014

comScore: Android inches forward as smartphone sales slow

comscore_720

Android is still the king of the hill when it comes to smartphone market share, according to the newest comScore report.  At 52.5 percent of the U.S. market, Android is up ever so slightly with .9 percent growth since June.  Even as it remains virtually unchanged, it did well enough to beat out Apple who comes in second with 34.3 percent. Bewteen these two platforms, they are up 2.8 percent while the bottom three are down the same percentage.

To be completely fair, there’s next to no iPhone 5 impact on this study and the overall slowing is likely a result of consumers holding on to their devices longer.  That, and waiting for the new iPhone or next, big Android.

Looking ahead, things will get very interesting as the iPhone 5, Galaxy Note II, Droid Razr (Maxx) HD, and Nexus 4 figure into the mix.  Let’s also not forget that this is the season of Windows 8 and Microsoft is going to be stepping hard on the gas.

Overall market share for smartphones breaks down as:

  1. Android – 52.5 %
  2. Appe iOS – 34.3%
  3. RIM – 8.4%
  4. Microsoft – 3.6%
  5. Symbian – 0.6%

As far as the top smartphone vendor in the United States, Samsung remains the leader with more than a quarter of the market.

  • Samsung - 26.0%
  • LG – 17.7%
  • Apple – 17.5%
  • Motorola – 10.9%
  • HTC – 6.2%

The comScore report looks for trends in the U.S. mobile phone industry over three month average periods and utilizes data from more than 30,000 U.S. mobile subscribers.

comScore