Samsung expected to get brand makeover in January
Samsung is expected to get new branding and marketing come early January if Australian news outlet ChannelNews proves to be accurate. Rumored to debut at CES 2013 in January, the new effort is said to be put together with help from players who have helped companies such as Starbucks and Nike. The new Samsung brand is said to be a “more vibrant, international image.” Should these details pan out, we can expect to see the blue Samsung oval logo ride off into the sunset.
“Even the advertising will change with products linked to lifestyle activities similar to what Nike does” said one source.