December 20, 2014

iOS edges Android in U.S. with help from iPhone 5

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Apple has recaptured a slight edge in U.S. market share thanks to the launch of the iPhone 5. The twelve week period ending in late October sees Apple pulling in 48.1 percent of the market while Android follows closely with 46.7 percent of the pie. Research firm Kantar Worldpanel ComTech believes Apple will hold this lead, maybe even pushing forward a bit and beat its previous high of 49.3 percent on the way to its highest ever share of the US smartphone market.

Outside of the United States, the rest of the world does not seem to be so fond of the fruit. Android accounts for 73.9 percent of sales in Germany and an even more impressive 81.7 percent in Spain.

“Germany remains a tough market for Apple with its share falling by 5.1 percentage points over the past year.  The Samsung Galaxy S3 has taken almost a quarter of the country’s smartphone sales over the past 12 weeks to boost Android yet further.” – Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech

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