HTC taps new marketing chief in turnaround effort
HTC has hired a new marketing chief to help the company kick off a new phase of brand marketing in the coming year. Taking his seat in January, Benjamin Ho will replace outgoing John Wang as the company’s head of marketing decisions. Internally, HTC is referring to this new effort as ‘Marketing 2.0’ as it hopes to to gain back some of the market share and profits that has been lost to Samsung and other players. The sky isn’t falling yet for HTC but the sooner they change or refresh their image in the U.S. and world, the better.