HTC taps new marketing chief in turnaround effort
HTC has hired a new marketing chief to help the company kick off a new phase of brand marketing in the coming year. Taking his seat in January, Benjamin Ho will replace outgoing John Wang as the company’s head of marketing decisions. Internally, HTC is referring to this new effort as ‘Marketing 2.0′ as it hopes to to gain back some of the market share and profits that has been lost to Samsung and other players. The sky isn’t falling yet for HTC but the sooner they change or refresh their image in the U.S. and world, the better.
You might also like
It may have taken a bit of time, some minor product changes, and a few hurdles, but the Wikipad is finally ready for its retail debut. The 7-inch gaming tablet
The first major sports league to launch an official app comes from the NBA in the form of their Game Time application. Available immediately in the Android Market, the app
Yes – we’re reporting on another DigiTimes article, so… buyer beware. Reportedly, Google will introduce an Android-based notebook, or “Androidbook” later this year. Rumored for either the third or fourth