Samsung’s latest ad for the Galaxy S III feature, S Beam, might feel a little familiar to anyone who has watched television over the last few months. As an almost shot-for-shot remake of the Work Trip clip, it has Mrs. Claus and a pair of elves seeing Santa off for his Christmas deliveries. We get the feeling that it’s as if Samsung is pulling us in on the joke, referencing the current ad. Wonder what Santa will do with the naughty wife? Surely not a lump of coal.