August 20, 2014

Samsung striving for nearly 400 million smartphones in 2013

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If you thought this year was big for Samsung, wait until you see what they have planned for the next twelve months.  The goal for Samsung is to hit nearly 400 million (390M) smartphones in 2013, with hopes to surpass one half billion in total cell phones.

“Of the 510 million handsets it plans to sell, 390 million are slated as smartphones and 120 million, feature and budget phones,” according to an executive from one of Samsung’s key suppliers.

This year saw Samsung ship 420 million devices so a goal of 510 million in 2013 represents a 20 percent jump year-over-year. Can it be done? We certainly think so. but that is assuming that business runs as usual for all players in the space. Companies like HTC will be hoping to bounce back in the next year and we’ve got Windows Phone stuff to contend with as well.

The Korea Times (translate)